The ceremony

closes with the release of doves, symbolizing the spirit of the games. During the games, medal ceremonies are held to honor the medal winners in each event. The first-, second-, third-place finishers stand on a podium and receive gold, silver and bronze medals, respectively. Flags from the athletes` countries are raised and the national anthem of the country of the gold medalist is played. An elaborate closing ceremony ends the games.
The present Olympic games are commercialized . The famous companies sponsor the best players. They make themselves famous via sport. They usually have the biggest advertisement on the stadium.